bad copywriting kills business.

Why a good copywriter is important for your business, Part XXXVI:

Our fiber line is ready for service. We have two options for service providers at our location. As I can write off the cost as a business expense, I will order either 50- or 100Mbit service, at a cost of $99 or $199 a month. That’s a $1,200-$2,400 annual payment I’m willing to drop upfront so I can claim it on this year’s taxes.

Which company did I pick as a provider?

Not the one whose business FAQs read like this:

illiteracykills

They may offer super-reliable service and prompt customer support, but I’ll never know. That’s because when I read company copy that wants me to grab a red pen and mark up my screen, it’s a huge turn-off and a major strike against that company’s professional image.

Hire a decent copywriter, folks. That FAQ would have cost you a twentieth of what you lost from just one potential customer. (Bet you dollars to donuts that the kind of person who cheaps out on the copy for their company’s public face to the world has also used the term “grammar Nazi” disparagingly before, or told someone correcting their spelling online that “it’s not a spelling contest LOL.”)

the net is the word-killer.

My brother-from-another-mother Chang has some thoughts on the proliferation of internet-connected smart phones and the way in which they have shaped our social behaviors.

This is a tricky subject to address without coming off as a Luddite. I love the Internet and the social and professional possibilities it has opened up. There are tons of articles out there about the dehumanizing aspects of our always-connectedness, and I agree with some of them on some points, but overall the Internet has been a good thing for me. Without the blog, Facebook, and Twitter, I wouldn’t be in touch on an almost daily basis with so many of my writer friends, for example. Without the readership of the blog, I probably wouldn’t have gotten that initial sales boost when I finally put Terms of Enlistment on the market, and it may not have climbed up the charts to the point where its visibility generated more sales. Without the blog and Twitter, I would probably still be looking for an agent, and I almost certainly wouldn’t have the agent that was at the top of my wish list from the start. I enjoy hearing from readers, and the Internet makes that easier than ever before. Twitter and Facebook are like my virtual water cooler during the day, where I socialize a bit and hear the latest snippets from my friends’ lives. It makes me feel less isolated.

But here’s the thing about the water cooler analogy: Much like you wouldn’t be able to get any work done if you set up your desk next to the water cooler permanently, Twitter and Facebook and the whole big Internet are absolute poison for productivity.

I have three different processes for writing. Most of the time, I work longhand, then transcribe the draft to the computer later and edit things on the fly. That’s my preferred method. If I need to write something on a tight deadline and don’t have time for transcribing, then I use the laptop and write into Scrivener or Word directly. And when I can’t or don’t want to write longhand but don’t want to have the Internet on my writing machine, I get out the Alphasmart Neo.

Guess which method yields the lowest word count per hour every time?

That would be “writing directly on the laptop”, the method that, technically speaking, should be the fastest. But when I write longhand, my word count per hour is often double or more. Call me weak, call me easily distracted, but writing on a machine that is connected to the Great Diversion is absolute poison for my productivity. WiFi can be turned off, but it turns back on too easily, and my brain is really good at justifying just why exactly I need to stay connected. So whenever I use the computer to do my drafting, I end up spending half my writing time checking email, doing Wikiwanders, or checking Twitter and Facebook.

Truth be told, that’s just about half the reason why I prefer working longhand. I do it primarily because I enjoy it and because it forces me to do a word-for-word revision when I type it up, but I also do it because it’s far easier for me to stay on task and get stuff done when my writing implement can’t also be used to check how many people found my latest Facebook entry amusing.

But Brother Chang’s blog post touches on something a little deeper than my boring inability to control myself when I’m hooked up to the Hive Mind. It’s the way in which our computers and cell phones have commandeered our lives. Go to a playground and see how many parents are sitting on a bench with phones in hand while the kids play with each other. (The other day I even saw a dad reading his cell phone while pushing his kid on the swing with the other hand.) People are just glued to their phones all the damn time now. The new place setting in restaurants is knife, fork, cloth napkin, phone. And don’t get me started on how many people I see texting while behind the wheel.

Don’t get me wrong—I love the technology. I love the way in which my phone lets me perform tasks that were not in the realm of the possible before we had smartphones. When I see an item at the computer store, I can scan the barcode and see which stores nearby have the same item for a lower price, and I can read the reviews of the gizmo to find out if it’s a piece of junk. My phone can direct me door-to-door if I have to go to an unknown address. It contains a high-definition video and still camera. And I have the whole Internet in my pocket wherever I go. If information is power, the smartphone is the single most powerful enabler I’ve ever owned.

But boy, does it have its pitfalls.

Brother Chang likens the compulsive check for email or Facebook updates to a rat hitting a lever for a pellet, and it’s very true that this steady stream of tiny rewards has done funny stuff to our brains, reshaped our behaviors in ways that are in many ways indistinguishable from drug addiction. I’m not proud of this, but I know I have lost entire days to the Internet with no productive output to show for it. Our brains have rewired themselves to dispense a little dopamine kick whenever we hear that new message sound or spot the little red number that lets us know others have commented on our Facebook post, and now we can’t stop pulling that lever. You know you’ve lost the ability to live in the moment when you see something beautiful or funny, and your first thought isn’t “That’s amazing!”, but “I gotta Instagram that for peer approval!” And when you can’t make it through a conversation with a friend over a meal without checking your Twitter feed, then yeah, I think it’s safe to say you have an addiction.

I don’t want to give up my iPhone, or the iPad, or the computer upstairs, or the PS3. I’m not going to turn into a Luddite, put everything on Craigslist, and move into a lakeside cabin without Internet access to bang out my novels on a typewriter. I won’t start delivering hand-written manuscripts to my publisher. But I’m going to be more mindful of the time I spend online. I think I’ll start turning the computer off after checking my email in the morning instead of leaving it on all day long. I’ll leave the gadgets in the car when I go out to scribble a page or three at the coffee shop. I’ll eat my lunches at the kitchen table instead of in front of the computer. And I hereby pledge to never even look at my phone when I’m sitting down somewhere with friends, unless the school is calling me to let me know the kids are bleeding from the eyes or something.

(But I’ll still sign up for the fiber-optic service we’ll be getting in a few weeks. I’m curbing my mobile social media use and online time, not going full-out J.D. Salinger. Daddy needs his megabits.)

from the desk of the ink-splasher.

I checked Amazon over the weekend, and it looks like Lines of Departure is available for pre-order in all formats (Kindle, paperback, and unabridged audio) for the January 28th release. (Terms of Enlistment will also be released as a new, “Director's Cut” edition at the same time and in the same formats.)

I know that a lot of you were hoping for an earlier release, but after comparing the Before and After versions, I am quite glad that 47North got their hands on the novels. It went through several editorial passes by very experienced and sharp-eyed editors, and the version about to be published as a 47North novel in January is quite a bit better than the original. In addition to tightening all the nuts and bolts, they suggested several changes that, in retrospect, make it a stronger novel. I'm very happy with the end result, and I think that if you like Terms of Enlistment, you're going to really like Lines of Departure.

In other news, my friend Peter has a new book out. It's a non-fiction memoir of his former profession as a prison chaplain. Peter is from South Africa, and he has had a rather interesting life. Go check out his publication announcement and pick up Walls, Wire, Bars, and Souls if it sounds interesting to you. (Peter also has a military science fiction novel out on Amazon, called Take the Star Road.)

This concludes the self- and friend-promotion this morning. Now I have to get back to work on that novella so I have something from the Terms of Enlistment universe to offer up before Lines of Departure comes out. (I expect to finish Measures of Absolution this week, and because I've been editing it on the fly, it should be available on the Kindle and directly from me by next week. Because the novella doesn't fall under my contractual restrictions regarding distribution, I can offer the EPUB and PDF versions directly, just like I did with Terms of Enlistment before it got picked up by 47North.)

Busy week ahead. I guess I best get to it, then…

 

terms of enlistment, the paperback.

My publisher, 47North, is going to release a new edition of Terms of Enlistment at the same time they publish the sequel, Lines of Departure. It will get a new shiny cover to match the second book, and it will be available in dead tree format as well. The paperback version is available for pre-order now, for those of you who have been looking to get your hands on it:

http://www.amazon.com/Terms-of-Enlistment-ebook/dp/B00CIXX144/ref=sr_1_1?ie=UTF8&qid=1377186149&sr=8-1&keywords=terms+of+enlistment

I know it’s a bit of a wait, but at least it will be out on cellulose, and for much less than I would have had to charge for a self-published print run via Lulu.com or what have you.

and they wear tiny sunglasses and earpieces.

Lawn maintenance and landscaping: not my favorite tasks in the whole world. They do, however, provide a handy excuse for unsheathing a machete.

Funny thing about the chickens: as skittish as they are when it comes to unfamiliar sights and noises, they don’t mind the lawnmower at all. They’ll graze right in front of it and will only grudgingly move out of the way when the mower is close enough to almost bump them. Moreover, they’ve learned that the mower chases off bugs (and shreds the ones that don’t get out of the way in time), so they actually follow me around when I mow to catch the refugees and broken bugs. It’s like having my own little phalanx of poultry Secret Service agents around me when I mow the front yard.

Someone requested an update on the state of the novella, so here it is: it ain’t done yet. I had to spend most of my writing time the last few weeks on edits for Book #2, and then the kids were home from camp and we went off and did some family things together. I still intend to finish and release the novella in August, but depending on how much (or little) editing it needs, it may be September before it’s in sellable shape. I’m not going to finish something and then upload it to the Kindle store ten minutes later because OMG THE MONIEZ—there are way too many first drafts masquerading as finished product out there as it is. But rest assured that a.) it will be out soon, and b.) it will not suck.

bad blogger. no gluten-free non-dairy bakery treat.

Hey, look at that! It’s already August.

If I haven’t been blogging or otherwise working the free ice cream machine much, it’s because I’ve been knee-deep in edits. For those of you who are unfamiliar with the process: you turn in your manuscript, and then your editor sends it back to you with, like, a thousand million comments and suggestions and requests, and then you go through the whole thing and change things around before sending it back AND THEN REPEATING THAT PROCESS MANY TIMES.

Alas, it is done (for now), and I’ve officially turned in the second novel in the Terms of Enlistment series. Now I get to finish my novella and then repeat the whole process for the third novel in the Series That Doesn’t Have A Name Yet. (My editor wanted to know if I had a title in mind, and I jokingly suggested “The Hunger Space Trilogy”.)

Now that I’m not on a super-tight deadline for a little while, I can get back to doing regular Interwebs business more frequently–you know, like writing blog posts or ANSWERING EMAILS. If you’ve sent me anything in the last month or so and haven’t received an expected reply yet, feel free to send it again because I most likely overlooked your email.

And now we do what we always do when a novel is finished. We fill up our pens, restock the fridge with Sweetened Caffeine Matrix, and do it all over again. Because being a writer is just like having homework every day!

in which i bloviate about self-publishing.

Bloomsbury UK has a Writer’s Digest-like Interwebs site called Writers & Artists. A few weeks ago, they asked me for an interview about my Great! Self-Publishing! Success!, and I agreed to share my experiences in return for a first-class ticket to the UK and a box of Aero Mint bars with all the chocolate removed.

Anyway, you can read the interview here. I share the genesis of the Little Space Kablooie Novel and give some Tips Of Dubious Value regarding self-publishing. Go read, leave a comment or two, and remind them that THEY OWE ME SOME GODDAMN AERO BARS.

back from nerd prom.

Readercon was great, but I racked up a serious sleep deficit while partying and going out to breakfast, lunch, and dinner with my friends. I’m not complaining, though–it was a lot of fun, and I’d been looking forward to it all year.

On Saturday, I managed to run over to the mall with my friend and fellow VPXII grad Chang to see Pacific Rim, a.k.a. Monsters Vs. Battlemechs. It was jolly good fun (I mean, it’s kind of hard to fuck up ROBOTS PUNCHING HUGE MONSTERS IN THE FACE), and much more deep and poignant in spots than you’d expect from a monster/disaster flick. I will say that the most terrifying and emotionally gripping giant monster movie of all time wasn’t Pacific Rim–it was Mako Mori’s flashback in the middle of Pacific Rim.

Now I’m knee-deep in developmental edits. 47North will re-release the first book when the second one comes out (in January 2014, as far as I know), and I added a fair bit of material to flesh out the world a little more and give Andrew a bit more to juggle at the end of the book. For those of you who have read the book, I can tell you that the second-to-last chapter (Chapter 23) has had a substantial rewrite, for example.

Next week I have to get to work on the edits for book #2 (Lines of Departure). The few people who have read both manuscripts are uniformly of the opinion that Lines of Departure is a substantially better novel than Terms of Enlistment*, so if you liked the first one, you should be quite pleased with the second one.

*Not that Terms of Enlistment sucked or anything. But I didn’t have to spend half the novel on boot camp and world-building, so there was more elbow room for Stuff Blowing Up.

 

 

meanwhile, over at kat’s place.

My friend Katrina does a recurring blog feature called Prime Writing, and the latest installment features some dorky dude who wrote a novel about spaceships and stuff:

http://www.katrinaarcher.com/journal/2013/06/24/prime-writing-marko-kloos/

You may want to check it out. Said dorky dude talks a bit about his novel and how it came about.

from the desk &etc.

Being a writer is an awful lot like having a lot of homework every single day of your life.

Yesterday I delivered the manuscript for Lines of Departure, the sequel to Terms of Enlistment, to my editor at 47North. It’s 28 chapters and 95,000 words, but I ‘m sure those numbers will change before publication as it goes through the editorial process. My dear wife, who is my first beta reader (and thanks to her M.A. in English also a capable critic) says that while the first one was good, the second one is quite a bit better, and I tend to agree. Not only did my writing improve over the last few years (Terms of Enlistment was completed in 2009 and had a significant edit in the Great Manuscript Massacre of 2010 when I ripped out 20,000 words), but I was able to pace Lines of Departure more briskly because I didn’t have to spend half the novel on boot camp and world-building.

Anyway, it’s done (until I get the first round of editorial notes), and now I’ll rinse my brain with video games and movies for a few days before I tackle the next projects. There’s a novella in the Terms of Enlistment universe (Measures of Absolution, which I will release on the Kindle and directly in the other ebook formats on August 8th), two novels that need to be finished (one contemporary YA, one urban fantasy mystery), and a brand new YA-leaning fantasy novel in the Ink and Blood universe. If I haul ass, I may be able to make 2013 a personal record year for novels completed. Three novels plus one novella is very much in the realm of the possible. But can our hero go for four? There are after all six and a half months left in the year.

I may not even have time for post-novel ennui this year.