I avoided looking at the display model iPhones on the way in, and averted my gaze from everyone elses iPhones. I wanted to enrich the experience of opening my own iPhone 5, and make it more special than it already would be…
You know you’re a pampered, entitled little whiner when you go to buy a new iPhone and feel compelled to write a tear-soaked blog post on how the AT&T rep “ruined” your first impressions of the phone by carelessly unwrapping everything prior to setting it up. ZOMG! He didn’t leave the protective film on it so I could peel it off in a quasi-religious trance! He unwrapped my USB cord so I was deprived of the experience! WAAAA! This is followed by a list of “How To” tips that outline how the experience should have gone. (In this kid’s ideal world, the salesguy should practically avoid eye contact and treat you like you’re in a bank opening a precious lockbox.)
The folks at the phone store don’t have the time to let every customer spend fifteen minutes ritually unpacking and getting to know their new iPhone. On iPhone launch day, these places are wall-to-wall with hipster kids looking to pick up their new phones between hitting Starbucks and pretending to go to class. You don’t want to make them late for their Ethnic Basketweaving 101 class so you can smell the packaging on your new iPhone.